Adapt Existing Websites into Responsive Template
BMJ, The British Medical Journal, have a host of content based websites which needed to be usable across all major devices, when previously only designed for desktop browers.
Bootstrap was chosen as the basis for the new templates, with several custom-made components created in order to make the build specific to BMJ and their user’s needs.
Once the initial template was produced and optimised, there would then be further projects to carry this out across all other websites, thus giving BMJ a consistent, maintainable set of websites from which to go forward for years to come.
The huge number of different websites and microsites being operated under the guise of BMJ means that it is only accasionally that the branding or code structure can be overhauled, and so when done so it is crucial that it is done correctly and in a way which is future-proofed. Bootstrap seemed to offer a great backbone for this challenge, with further customised elements added on top.